Advertising Pricing Calculators

Calculators

• Banner Ad Pricing Calculator
  Compare banner-ad pricing under CPM, CPC, and flat-fee models, including creative or setup costs and effective CPM.

OSRS Guides

In-depth explanations of OSRS mechanics, formulas, and planning methods.

• How to Price Banner Ads with CPM, CPC and Flat Fees
  Estimate banner ad revenue from CPM, CPC, or flat-rate pricing models. Calculate impressions, clicks, conversions, and ROAS to compare ad pricing structures.

Frequently Asked Questions

What does CPM mean?

CPM is the cost for one thousand ad impressions. A placement with 100,000 impressions contains 100 CPM units.

How is CPC pricing calculated?

Multiply the expected or delivered clicks by the agreed cost per click, then add any separate creative or setup fee.

What is effective CPM?

It converts total cost into an equivalent cost per thousand impressions so flat and performance pricing can be compared.

Does the calculator account for viewability?

No. Use viewable impressions instead of served impressions if the agreement is based on vCPM.