LTV Calculator
Estimate customer lifetime value from average revenue per customer, gross margin and customer churn rate. Enter project-specific values and review every assumption before using the estimate.
Fill in the required fields to see your result.
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The primary result shows the main estimated capacity, current, airflow, metric or business value. Supporting outputs expose intermediate calculations.
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How to Use This Calculator
Enter the requested values using the units shown. Confirm that all inputs describe the same period, system or project.
Formula & Methodology
The calculator applies the displayed arithmetic or engineering formula directly to the entered values without silently adding hidden assumptions.
Worked example
This simplified model assumes stable revenue, margin and churn. Cohort-based LTV may be more reliable for changing businesses.
Results depend on the entered definitions, reporting period and accounting treatment. They may omit taxes, timing differences, refunds, credits, cohort effects, nonrecurring items and contractual rules.
Educational business-planning tool only. Not accounting, tax, legal, investment or financial advice. Verify material decisions with qualified professionals and source records.
Related Calculators
- Churn Rate CalculatorCalculate customer churn, revenue churn and retention rates from beginning-of-period totals and losses during the period.
- MRR CalculatorCalculate ending monthly recurring revenue and net new MRR from starting, new, expansion, contraction and churned MRR.
- Gross Margin CalculatorCalculate gross profit, gross margin and cost-of-revenue percentage from revenue and direct cost of revenue.
- Burn Rate CalculatorCalculate gross burn, net burn and monthly cash change from operating expenses and cash inflows.
- CAC CalculatorCalculate customer acquisition cost from sales and marketing spend, new customers acquired and optional channel-level costs.
- Runway CalculatorEstimate business cash runway from available cash and monthly net burn.
Related Guides
- Gross Margin Calculator: Formula, Benchmarks & What It SignalsCalculate gross margin for any business. Covers the formula, what counts as COGS vs. operating expense, gross margin benchmarks by industry, and how margin affects SaaS metrics.
- Customer Lifetime Value (LTV): Formula, Benchmarks & LTV:CAC RatioCalculate customer lifetime value correctly. Covers the LTV formula for SaaS, how churn drives LTV, what LTV:CAC ratio signals about business health, and how to improve LTV.
- Burn Rate Explained: How to Calculate Monthly Cash BurnCalculate gross and net burn rate for startups. Understand the difference between gross and net burn, what drives burn, and how burn connects to runway.
- Churn Rate Explained: How to Calculate and Reduce Customer ChurnCalculate customer and revenue churn rate correctly. Understand the difference between customer churn and revenue churn, what benchmarks look like, and what high churn actually costs.
- ARR Calculator: How Annual Recurring Revenue Is CalculatedCalculate Annual Recurring Revenue correctly for SaaS. Covers ARR vs. MRR, what counts as recurring, ARR growth benchmarks, and why ARR matters to investors.
Frequently Asked Questions
- What does the LTV Calculator calculate?
- Estimate customer lifetime value from average revenue per customer, gross margin and customer churn rate.
- Are the results guaranteed or code-compliant?
- No. It is a planning estimate based on the values and metric definitions entered, not an audited accounting result or financial recommendation.
- Can I change the assumptions?
- Yes. The calculator exposes the main design, operating or financial assumptions so you can replace examples with project-specific values.
- Should the result be independently verified?
- Yes. Reconcile important results with contracts, billing systems, financial statements and advice from qualified accounting, finance, tax or legal professionals.
Last updated 7/21/2026